Online shopping is growing in Kenya and Jumia is leading the way

consumer

E-commerce as a growing market in Kenya

E-commerce is a rising market in Kenya that warrants significant attention as the revenue for this year (2022) is expected to reach $3,562 million. Current user penetration is expected to be around 40.3%, but by 2025 this number is set to grow …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Segun Sunmonu

Unpacking Ghana's Fragrance Trends: Insights for Market Leaders

Joy Muindi

Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability

Sandra Beldine Otieno, MSc

Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions

Subscribe to our free newsletter