Joy Muindi
August 7, 2024
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Kasi Insight's Body Care Survey serves as an essential resource for staying abreast of the evolving consumer trends and market dynamics within the body care industry across Africa. Conducted annually in over 21 African countries, this comprehensive tracker delivers in-depth insights into product usage, brand preferences, and consumer spending …
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Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
