Team Insights
December 31, 2016
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At the dawn of a new year, we take this moment to pause and reflect on what characterized the year 2016. Indeed, it was another busy year in Africa as a whole and in the field of market research in particular.
Marketers continue to be challenged by the …
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Trump’s return shakes Africa as nations weigh loyalty, self-reliance, and global shifts
Ghanaian relationships evolve in decision-making but remain tied to traditional gender roles
Money is reshaping relationships in Kenya in unexpected ways
