Sandra Beldine Otieno, MSc
June 2, 2025
Share article
Kenya’s consumer landscape reflects a shift from crisis response to intentional adaptation. After years of economic pressure and structural change, consumers are spending more strategically, prioritizing balance in wellness, embracing digital tools, and expecting real environmental accountability from brands. These shifts mark a deeper recalibration of values and trust. …
113 views
Share article
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices
Inflation fatigue is deepening financial stress for consumers in Ivory Coast
Cameroonians appetite for staples and fresh produce grows while demand for proteins dips
