Sandra Beldine Otieno
April 5, 2022
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Spirit brands looking into tapping the Gen Z and Millennial market, should look into their distribution and advertising channels.
Gen Z and Millennials represent a huge opportunity for spirit brands, they currently dominate the alcohol industry. To win over the next big faction of ‘spirit consumers’, brands need to …
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Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Ugandans are loyal to beer but wine captures the biggest spend
Tanzanian consumers are balancing value and purpose in their food purchases
