Joy Muindi
September 8, 2023
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As the holiday season approaches, retailers are preparing for a critical moment that will be exacerbated by continued economic difficulties, most notably increased living costs. For many retailers, this upcoming holiday season is not just another seasonal event; it represents a pivotal moment and a unique opportunity to recover …
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Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
