Ghanaian spending shifts to essentials, blending quality with budget-conscious choices

GhSOW

Kasi Insight’s Share of Wallet Tracker sheds light on household spending priorities, capturing key data on income sources, expenditure patterns, and monthly purchases. In Ghana, food and non-alcoholic beverages continue to dominate household budgets, with spending climbing from 54% in May to 65% in September—a clear indication of the …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Sandra Beldine Otieno, MSc

Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa

Claudine Linda Wa Nciko

Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season

Paul Cheloti Mulongo

Retail Demand in Kenya drops slightly by 1 Point as Voice and Data Demand Surges by 7 Points in H1 2024

Subscribe to our free newsletter