Ghanaian spending shifts to essentials, blending quality with budget-conscious choices

GhSOW

Kasi Insight’s Share of Wallet Tracker sheds light on household spending priorities, capturing key data on income sources, expenditure patterns, and monthly purchases. In Ghana, food and non-alcoholic beverages continue to dominate household budgets, with spending climbing from 54% in May to 65% in September—a clear indication of the …

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