Ghana cedi slump felt by consumers

Kasi CCI drops by 6 points
Consumer confidence in current economic conditions is 3 points lower than last month
A dim outlook on the economy substantially lowers consumer confidence

Negative movements of individual index scores were recorded for six of seven countries (Ivory Coast being the exception), leading to a major 6-point drop in the global consumer confidence index metric. Ghana has by far recorded the largest decline in CCI, with a drop of 16 points, and has reached a historical low CCI of -22.

Forthcoming consumer data releases:

May 15th: Kasi CCI (April data)

Kyel Governor, Junior economist, Kasi Insight

info@kasiinsight.com

© 2018, Kasi Insight Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited.

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The Kasi Consumer Confidence Score (Kasi CCI) is a composite index compiled from a seven-question survey that runs monthly via our consumer polls in the countries covered. The data output is based on a fresh, randomly selected representative sample of city dwellers aged 18–64.

Released the first week of every month, the Kasi Consumer Confidence Index (Kasi CCI) provides a focused view on consumer perceptions in seven African urban centers (Ghana, Nigeria, Kenya, South Africa, Cameroon, Ivory Coast, and Tanzania), where most spending on the continent is concentrated. The survey provides a simple measure of consumers’ optimism about their economic prospects in the near term and their attitude towards making major purchasing decisions.

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