Kasi Report - From SOKO to Kasi Insight 1000 Questions and counting

Overview

Kasi Insight's report, "From SOKO to Kasi Insight: 1000 Questions and Counting," provides a retrospective journey from the company's inception to its current transformative state in 2020. The report not only reflects on the company's unconventional approach to data collection in Africa but also emphasizes its growth, achievements, and unique contributions to the market research landscape. The report outlines key developments, financial growth, data richness, and the company's vision for the future.

Key Takeaways

Financial Growth and Stability: Kasi Insight experienced a transformative year in 2019, achieving a 150% YoY revenue growth and improved gross margins. The company's diverse business lines, including advisory services, consumer insights, and indicators, contributed to its financial success. The report underscores the importance of sustainable growth without relying on external funding.

Expanding Consumer Data: The report highlights Kasi Insight's commitment to surveying over 42,000 Africans in core markets, accumulating data from more than 200,000 surveys and 14 million datapoints. The KASI Consumer Confidence Index is now published on prominent platforms, providing unique insights into mainstream economies, political events, and future investment opportunities.

Diversification and Innovation: Kasi Insight diversified its offerings by introducing visual research (eye tracking) in collaboration with partners like Tobii and EyeSee. The report also emphasizes the company's venture into machine learning, implementing end-to-end solutions using African data to aid financial institutions in making informed lending decisions.

Recognition and Advocacy: The report highlights Kasi Insight's recognition as one of the top 30 innovators in Africa by Quartz Africa. The company's voice has been increasingly heard in various forums, advocating for a change in the relationship between policymakers and data to drive prosperity in Africa. Kasi Insight correctly predicted challenges in the e-commerce sector, challenging traditional market estimates.

Team Growth: The company expanded its team with strategic hires, including a research director, economist, and business growth expert. The additions contribute to Kasi Insight's efforts in building a consumer insight portal and enhancing its indicators pipeline for the benefit of African markets.

Democratizing Market Research: Kasi Insight is on a mission to democratize market research in Africa. The report introduces the Kasi Consumer Insights Portal, a business intelligence tool designed to make research more accessible, user-friendly, and cost-effective. The portal allows users to browse questions, find answers instantly, and conduct detailed analyses using primary survey-based data.

Methodology

Kasi Insight's unique methodology involves monthly surveys conducted in core African markets, with a focus on Nigeria, South Africa, Ivory Coast, Cameroon, Kenya, Ghana, and Tanzania. Over 42,000 Africans have been surveyed, contributing to the collection of 14 million datapoints. The company's consumer data is based on a 360° framework, covering Confidence, Habits and Behaviors, Health and Wellness, and Financial Independence.

The report concludes with an optimistic outlook for 2020, emphasizing Kasi Insight's plans to sign up over 200 users to its portal, leverage machine learning for further innovation, and maintain a humble and respectful approach to listening to Africans. The company expresses gratitude to its team, community, and respondents, inviting collaboration on future products, services, and innovations in Africa. The report encapsulates the essence of Kasi Insight's journey and its ongoing commitment to providing valuable insights for the continent.