Team Insights
August 21, 2021
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Online Shopping Only Viable in Large Cities in the DRC Right Now.
While online shopping is a staple in many countries, it is not big in the Democratic Republic of the Congo due to limited internet connection. Only in the largest cities in the DRC is eCommerce popular …
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Unpacking Ghana's Fragrance Trends: Insights for Market Leaders
Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability
Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions
