Wilson Busaka
September 28, 2023
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Kasi Insight conducts its annual Holiday Shopping Survey to understand consumer shopping habits and trends during the holiday season in 20 African countries. In a survey from October 2022 in Ivory Coast, a striking 97% of respondents either used or made direct purchases from social media for their holiday …
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Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
