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Despite Omicron, consumers look hopeful in Morocco

Sandra Beldine Otieno

February 16, 2022

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Retailers and brand managers need to remain vigilant and innovate new ideas on how to survive the everchanging new normal

  • Omicron is hitting Morocco hard
  • 7 in every 10 Moroccans are aware of the Omicron variant
  • Consumers expect a mild impact of Omicron which is good news for brands
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