Kasi Report - COVID-19 PULSE Its impact on Africans and your business

Overview

The report, titled "COVID-19 PULSE: Its impact on Africans and your business," explores the repercussions of the COVID-19 pandemic on African consumers and businesses. Despite the relatively low number of cases in Africa at the time of the survey, the report highlights the significant concerns among the population and assesses the potential impact on various sectors.

Key Takeaways:

1. Consumer Concerns: The survey indicates that 85% of respondents across seven African markets are concerned about COVID-19, with 60% expressing very high levels of concern. The concern is particularly notable in countries where cases have been reported.
2. Changing Habits: Consumer behavior is shifting, with 50% of respondents less likely to travel to China and 47% less likely to go to Chinese restaurants or purchase Chinese products. The impact on the global economy, especially China, is discussed, affecting industries like air travel, hospitality, and supply chains.
3. Hygiene Practices: There is a noticeable increase in hygiene-related measures, such as more frequent handwashing and the purchase of hand sanitizers. However, the adoption of these measures varies across countries.
4. Consumer Confidence: The report suggests a decline in consumer confidence due to the pandemic, with an expectation that this trend will continue. Factors contributing to this decline include business shutdowns, shortages, and disruptions in the supply chain.
5. Information Channels: The majority of respondents rely on multiple channels, including the internet, social media, TV, and radio, to stay informed about COVID-19. Clear and regular communication is emphasized as critical during the crisis.

Methodology:

The report draws insights from a COVID-19 survey conducted in seven African markets. The survey involved 3,421 participants aged 18 and above, with data collected between February 21 and March 9, 2020. Respondents were selected using computer-assisted personal interviews (CAPI) and weighted to approximate population demographics.

The report concludes by providing recommendations for businesses during the crisis, emphasizing the need for clear communication, reinforcement of health practices, and creativity in adapting to the changing business environment. It suggests that despite the challenges, there are opportunities for local brands to fill gaps left by Chinese products and services.