Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season

CAHS

Kasi Insights' annual Holiday Shopping Tracker provides a comprehensive analysis of consumer behavior, exploring shopping preferences, key purchase drivers, media influences, financial outlooks, and trending gifts for the season. In Cameroon, 44% of respondents favor an omnichannel approach, seamlessly blending online and in-store experiences. Another 37% aim for a …

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