Team Insights
November 9, 2022
Share article
While shoppers will frequent stores and online shopping in higher numbers than other weekends on that day, “the Black Friday phenomenon is not as exciting as it used to be in the last decade.
What is “Black Friday”
“Black Friday” in the United States refers to the day …
302 views
Share article
Unpacking Ghana's Fragrance Trends: Insights for Market Leaders
Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability
Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions
