Yannick Lefang, Eng
June 22, 2026
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As the World Cup unfolds, much of the conversation has understandably focused on goals, tactics, and surprising performances on the pitch. Yet for many African teams, some of the most powerful moments have happened before a ball was even kicked.
When DR Congo's players arrived wearing elegant custom-made suits …
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
AI is making information harder to trust, making authenticity a key brand differentiator
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
