Team Insights
December 6, 2020
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December 3, 2020 / 18.00 PM --
2020 has been a challenging year both financially and emotionally for consumers globally and in Africa. The pandemic has significantly disrupted consumer behavior and shopping habits. It is not surprising that the year has been challenging for brands as well. As …
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Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
