A better way to reach the African consumers

Picture2

Africa is bound to be next growth destination with a growing middle class and a consumer market estimated to reach $1.2 trillion by 2020. For companies looking to sell products and services in Africa, it is critical to connect with the Africa consumer to understand its habit, taste …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Sandra Beldine Otieno, MSc

South Africa steps into 2025 with hope for reform despite fading public confidence

Sandra Beldine Otieno, MSc

Resilient and ready, Africa prepares for a transformative 2025

Sandra Beldine Otieno, MSc

Kenya’s turbulent two years of rising taxes and protests leave little hope for 2025

Subscribe to our free newsletter