Patience Muyambo
December 19, 2019
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Based on a survey of over 3,500 consumers across Sub-Saharan Africa, our research explores the shopping behaviors and consumer trends that retailers and marketers need to be aware of to boost their sales this holiday season and beyond.
It’s the busiest time of the year in Africa; the …
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Unpacking Ghana's Fragrance Trends: Insights for Market Leaders
Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability
Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions
