Patience Muyambo
December 19, 2019
Share article
Based on a survey of over 3,500 consumers across Sub-Saharan Africa, our research explores the shopping behaviors and consumer trends that retailers and marketers need to be aware of to boost their sales this holiday season and beyond.
It’s the busiest time of the year in Africa; the …
460 views
Share article
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
Retail Demand in Kenya drops slightly by 1 Point as Voice and Data Demand Surges by 7 Points in H1 2024
Unpacking Ghana's Fragrance Trends: Insights for Market Leaders
