Patience Muyambo
December 19, 2019
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Based on a survey of over 3,500 consumers across Sub-Saharan Africa, our research explores the shopping behaviors and consumer trends that retailers and marketers need to be aware of to boost their sales this holiday season and beyond.
It’s the busiest time of the year in Africa; the …
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Inflation fatigue is deepening financial stress for consumers in Ivory Coast
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Homecare purchases in Ivory Coast reveal a shift toward convenience and deep-cleaning solutions
